Your app name can be up to 255 characters long.Choose URL-safe characters that display on all devices.There are 6 key factors of a stellar app name. Make sure your app name is memorable, catchy and easy to pronounce to make it the topic of dinner conversation. You want people to talk about your app, right?

Once they’ve made a shortlist of about 3, they choose these tips on how to rank in the app store based on screenshots and app descriptions. Hen people search for a keyword, they naturally weed out apps with bad icons and low ratings. The users’ process from search to download is pretty intuitive. Word of mouth and social referral came in a respectable second.Īpps that are featured and ‘most popular’ get significantly more downloads than others.Įven if you can’t get this prime real estate you can still dramatically improve your ranking by tweaking a few areas.Īpptentive’s analysis of the top free apps in the Apple App Store and the Google Play Store found a common pattern of awesomeness (that’s a technical term) in all these major areas.

The overall goal is to drive more traffic to your app’s page and get more downloads.Īpp store discovery has a lot of downfalls, but in 2013 old-fashioned app store search still accounted for 63% (iOS) of all apps discovered. Umm…What exactly is App Store Optimisation?įirst of all, ASO is the process of optimising your mobile app so it ranks higher in app store search, and is therefore easier to discover. It should be continuously monitored and tweaked to keep up with app store changes.īoth Apple and Google’s app store rank algorithms are a mystery, but marketers are constantly finding ways to understand it better and use it to their advantage. Like anything, results won’t come immediately.ĪSO isn’t a one-off marketing activity. The good news? This presents an opportunity for you to own the app store. With over 1.2 million apps in the iOS app store alone, it amazes me how many people are not investing in App Store Optimisation (ASO), or even ignoring it completely. Part 5: Infographic: 9 Ongoing App Visibility Tactics You Can Implement Today Part 4: 8 App Preview Videos You Can’t Stop Watching This post is part 2 in our series on App Store Optimisation – proven strategies for ranking your app higher in app store search and getting discovered! Click the links to jump to other posts in the series:

App store download ranking